Pollen UK™ Taking data further
- Pollen UK™ is the largest pool of data available in the UK
- Pollen contains the most comprehensive and diverse range of data sets available from one source
- The depth of data in Pollen UK™ combined with the modelling expertise at Marketing Metrix provide unrivalled accuracy for direct mail.
Building the UK universe
Marketing Metrix has developed Pollen UK™ as the most wide-ranging source of consumer data by combining from a variety of data sources.
Peripheral Data Indicators
We have gone one step further by looking 'outside of the box' at data which usually wouldn't seem obvious in effecting response, like distance to coast, confidence levels and even a happiness factor - we call these Peripheral Data Indicators.
Finding the best prospects
To harness the power of the depth of information available about each UK consumer we have developed sophisticated targeting analysis that ensures only the best prospects - those that most closely match your ideal targets - are selected for your campaigns.
The first stage of the process is the production of interactive customer profiles that can be viewed in digital format.
Then we develop targeting models that will optimise response to your direct mail generating incremental revenue for your organisation.
Cost effective pricing structure
Pollen UK™ pricing has been designed to make most sense for your business.
Data can be taken from Pollen UK™ in several ways - one off usage, multiusage or on a twelve month licence.
The ability to spread the list cost over a twelve month period dramatically reduces the amount you pay for data, reduces cost per pack in the post and ultimately generates improved return on investment from your marketing spend.
Find out more...
Pollen UK™ can significantly improve the cost effectiveness of your direct mail.
To find out how you can use Pollen UK™ to generate these benefits contact Bill Portlock at Marketing Metrix on: 020 7307 6190.
