Marketing Metrix - Pollen Append
Increase your customer file e-mail penetration
With over 25 million email addresses Pollen append will fill in the gaps where you are missing e-mails from your customer file.
It's straight forward, you supply your customer file and we append the e-mails where we have a match (we also do the necessary permissions - see below).
Unique to Pollen Append, unlike other providers who simply append e-mails, we provide e-mail communication strategy and optimisation as part of the price, for example:
- Decay analysis
- 'Cover' interpretation - i.e. analysis from send to open
- Identifying habitual non-openers and what to do with them
Simple, efficient process
- You send us your customer or prospect data with full name and address details
- We match it to PollenUK (usually done at individual level but can be run at household level if required)
- A report is produced showing how many matches we can find
- Once approval has been given on the number of matches and data required, Marketing Metrix then broadcasts the permission email
- Email addresses of those customers who don't opt out are appended back to your data, excluding any bounced or unsubscribed emails
- We supply your appended data
Email permission assurance
Obtaining email permission is the law but it also reassures your customers that you value their privacy and helps to increase response rates through raising awareness of the campaign prior to broadcast. All customers we supply, where we have appended an email, will have been given the chance to opt out of the campaign via a permission-based email we will send on your behalf.
Find out more...
To find out more about Pollen Append and how it could help you talk to your customers more effectively, contact us on: 020 7307 6191 or 020 7307 6193.
