Marketing Metrix - Market Research
Data alone doesn’t tell you the full story about customer behaviour. It tells you who buys but not why they buy. And why do they stop buying - was it dissatisfaction with the brand or simply a better offer from the competition? At Marketing Metrix we feel that market research is key in the data cycle and offer a full research service including:
- Online and telephone market research
- Focus groups
- Online data capture and analysis
- Straw poll – instant online research
