Marketing Metrix - Customer trail
Data Processing the new way
- When you are planning your DM campaigns, do you know in advance exactly how much your data processing will cost?
- Have you ever had a nasty surprise when the number and cost of suppressions has exceeded your budget?
The current market
While your data processing bureau can tell you the base cost for your de-duping and other processing, you’ll never know how much you will actually pay for goneaways, deceased and other suppressions until the processing is complete.
It’s not uncommon for overall data processing charges to be higher than you’d budgeted for – leaving a hole in your overall budget.
DPselect™ changes the game
Marketing Metrix has developed DPselect™ to change the way you plan and budget for your data processing.
With DPselect™ you only ever pay a single flat rate for all your data processing – taking the guesswork out of budgeting.
You’ll know from the outset of planning a campaign exactly what you will pay for your data processing – irrespective of the number of suppressions and non-mailable records we find.
Find out more...
To find out more about DPselect™ contact Bill Portlock at Marketing Metrix on 020 7307 6190.
