Marketing Metrix - Database - maximise your direct marketing profitability
A Marketing Metrix database enhances your communications by ensuring the data is clean, up to date and providing a comprehensive single view of the customer.
Key features
- Holding both on and off-line data
- Automated data processing
- A database holding individual responses and preferences
- Focuses on understanding consumer preferences and behaviour
- Allows differential messages to key segments driven by the data
- Predict future behaviour - a platform for modelling and segmentation.
