Marketing Metrix - Data Analytics
Data analytics is the driving force of what we offer. But unlike some organisations, if we feel that complex data analytics is not cost effective for your organisation we will tell you! At Marketing Metrix we refer to it as economic modelling rather than data modelling - because we’re only interested in the information that impacts on your bottom line. Very often it can be the most simple solutions that give you the ‘biggest bang for the buck’. Analytics we offer include:
Response prediction analysis
- Developing models to identify which customers are more likely to respond to a particular offer/product
- Attrition modelling.
Lifetime value
- Calculating lifetime value can aid in assessing how much to spend in attracting new customers. This is of vital importance when determining differential recruitment targets in a multi-channel environment.
Segmentation
- Identifying clusters of similar behavioural types to streamline creative
- development and execution
- Segmentation based on current and potential value
- Migration strategy.
