Marketing Metrix - Customer trail
A new solution to an old problem
- Does your company have problems identifying customers who have moved without notifying you?
- Are the customers who have moved worth more to you than you think?
Customer Trail™ has been developed by Marketing Metrix to locate customers who have moved without telling you and provide their new addresses.
By combining a new and unique collection of data sources containing 10’s of millions of records, Customer Trail™ enables us to locate new addresses for up to 50% of unknown movers.
What’s really interesting is that finding a customer’s new address is only half the story. A change of address will often indicate a change of circumstances or even life-stage which in turn will suggest a change in disposable income or available equity.
TrailBack™
Developed out of Customer Trail™, Trailback™ endeavours to identify those records that have been incorrectly categorised as no longer at an address – amazingly up to 40% of records are classified incorrectly.
Using Customer Trail™ and Trailback™ allows you to:
1. Re-contact those people who generate the greatest Return on Investment for your business – your own customers.
2. Optimise marketing spend by excluding only ‘real’ homemovers.
Added Value Data
What is truly unique about Customer Trail™ is that it will automatically append new addresses with added value data. This will help you to target customers likely to have experienced the greatest change in circumstances or disposable income/available equity.
Customer Trail™ provides added value data such as the change in house value between old and new addresses and property value category. This additional information can be used to help refine targeting within the new addresses so returns on direct marketing can be maximised.
To find out more, contact Bill Portlock on:
020 7307 6191
