Convergence
Overview
Websites receive thousands, if not hundreds of thousands of hits per day, but very few companies truly understand what is generating this traffic.
What is convergence modelling?
It is a way of understanding or explaining what is driving traffic to a website.
How does it work?
We look at a company's marketing activity regardless of which media channels they are utilising, from online, facebook, press advertising and TV, to the more peripheral touch points such as petrol pumps, underground tickets and even PR and corporate sponsorship. From this information we build a series of models which will determine the key drivers of web traffic.
What else can it do?
As well as web visits, we can look at what is driving sales, repeat visits, length of stay and visits to particular web pages.
What will we deliver?
A comprehensive overview of what is driving web traffic, and other metrics, together with recommendations on optimising media spend to maximise web visits.
For further information on convergence modelling please contact Bill Portlock on 020 7307 6190. Contact us
