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Geo-demographic profiling from Citizen
Citizen is a new geo-demographic profiling and segmentation tool developed by Marketing Metrix. Combining powerful and unique peripheral data indicators, with geographical region statistics, this tool allows you to effectively profile your target audience with a view to obtaining useful insight about your customers and prospects.
Allow Citizen to understand and interpret your customer base with a view to developing appropriate creative messages, or deploy directly on to your database for effective internal segmentation. Marketing Metrix can also help you obtain the most profitable prospects within the marketplace based on known Citizen Segments and codes.
